Our Story
Rooted in Morocco,
made for the world.
A family heritage of natural beauty, cold-pressed with care and carried across centuries into your hands.
Where It All Began
The argan grove of Tiznit, 1962
In a small village on the edge of the Souss valley, Fatima Benali pressed argan oil the way her grandmother had taught her β by hand, stone by stone, kernel by kernel. She didn't call it a beauty ritual. She simply called it care.
Her daughter Nour grew up watching those hands work. When Nour moved to Warsaw in her twenties, she brought with her a suitcase of glass bottles, a notebook of recipes, and a quiet certainty that the world deserved to know what Morocco had always known.
Nour Naturels was founded in 2018 as a tribute to that tradition β a company built not on trend, but on truth.
What We Stand For
Our values
Purity above all
No parabens, sulphates, synthetic fragrances or mineral oils. Every formula starts with a single question: would Fatima approve?
Fair to our artisans
Every supplier we work with is paid a premium above market rate. We visit our cooperatives in person twice a year and publish full pricing transparency.
Planet-conscious
FSC-certified packaging, biodegradable shipping materials, carbon-offset international shipping, and a commitment to zero landfill by 2027.
Honest formulation
Full ingredient disclosure on every product. We list everything, including concentrations where legally permitted, so you always know what touches your skin.
Science-backed tradition
Ancient recipes validated by modern dermatology. Our formulation team works with university partners in Casablanca and Warsaw to test every product before launch.
Community first
5% of every order supports the Nour Foundation, which funds education for girls in argan-growing communities across southern Morocco.
The People Behind Nour
Meet the team
Nour Benali
Founder & CEO
Born in Tiznit, raised between Morocco and Warsaw. Nour leads product vision and supplier relationships.
Youssef Barraka
Head of Formulation
Cosmetic chemist with 15 years in natural actives. Youssef bridges traditional Moroccan recipes with modern dermatology.
Katarzyna WiΕniewska
Operations & Logistics
Katarzyna keeps the supply chain running flawlessly, ensuring every order reaches its destination on time and intact.
Amira Ouali
Sourcing & Partnerships
Based in Marrakech, Amira manages our 40+ artisan cooperatives and ensures every ingredient meets our purity standards.
Piotr Mazur
Digital & Growth
Former e-commerce director, now building the platform that connects Moroccan artisans with buyers across 28 countries.
Houda Sekkat
Brand & Storytelling
Photographer, writer, and beauty editor who translates the soul of Moroccan beauty into words and visuals.
Ready to Begin?
Discover the ritual for yourself
From cold-pressed argan to hand-harvested rose water β every product carries a piece of Morocco into your daily care.